About AIM Retail Partners (dba AIM Website Management)
Hi, I’m Matt Fay.
I’m a writer, entrepreneur, father, cook, web geek, and the founder of AIM Retail Partners, LLC. Over the years, my work has taken me in quite a few different directions — from building and managing websites for businesses to developing content brands, publishing cookbooks, creating recipes, working with affiliate and advertising platforms, and generally figuring out how to turn ideas on the internet into real businesses.
AIM Retail Partners is the home base for those projects.
My background in marketing goes back 30 years, and my web experience goes back more than two decades. During that time, I’ve developed or managed more than 100 commercial website projects across a surprisingly wide range of industries. That work has included small businesses and large companies, eCommerce, commercial real estate, education, government, nonprofit organizations, service businesses, and plenty of projects that didn’t fit neatly into any category.
Today, much of my attention is focused on developing and growing my own online properties. That includes food and recipe websites, digital publishing, content creation, advertising and affiliate partnerships, and other projects that interest me enough to see where they might go.
I still enjoy the technical and creative sides of the web, but I’ve never been particularly interested in doing just one thing. I like building things, improving things, experimenting with new ideas, and occasionally taking an existing project in an entirely different direction.
AIM has evolved quite a bit over the years. So have I.
A deeper background…
Prior to becoming a web development professional, I served in the United States Navy as an Operations Specialist with an expertise in anti-submarine warfare. My service was on the USS Cowpens CG-63 out of San Diego, CA.
From there, I attended Northern Arizona University and graduated Magna Cum Laude with a degree in Advertising. During the summers I worked as a wildland firefighter with the US Forest Service to earn my way through school.
Upon graduation I began my marketing career working as a desktop publisher / graphic designer for commercial real estate companies in Phoenix, Arizona. In the early days of websites, I began creating websites for premier property listings and doing iPix photography.
In 2002 I created my first web design company and have been in the business ever since. During the time I was working on building AIM’s web design business I was also a full-time EMT / Firefighter in the Prescott area. That was a good way for me to balance the computer time with an engaging emergency services position. I eventually left emergency services to focus on family and my newborn daughter as well as further service my website clients.
I like to point to this real-world experience as the driving force behind my approach to web development, web management, and internet marketing for our clients in today’s world.
Spending time in these environments helped me to understand the value of close-knit relationships and how communication is essential for mission success. These impenetrable collaborative environments with unencumbered communication ultimately drive results.
In my position as the founder and owner of AIM Website Management, I use this same approach when working with clients.
Communication. Trust. Experience.
AIM Website Management makes it a priority to give back to the community.