SEO Pricing and Packages

IMPORTANT NOTE: Because SEO and rankings within search engines can be as volatile as the stock market, and there are so many variables as to time and cost of page 1 rankings, this pricing schedule is intended as a starting point. ALL OF OUR SEO CAMPAIGNS ARE CUSTOM BUILT FOR EACH CLIENT. Ranking well for Jewelry might be worth millions of dollars. But it might also cost that much to rank. Ranking for Prescott, Arizona Bling Store is far easier and can be done quickly, but may not lead to increased traffic and sales. Your campaign will be structured to provide your site the best results and most ROI for your budget and goals.

Variables That Factor Into Time and Cost of an SEO Campaign...

SEO pricing and time to page one in the search engines will vary depending on a number of variables. These variables include the current site build, age of the site, type of site, market size and competitiveness of keyterms.

Site Build

• A website's overall condition will play a role in determining cost and success. We have had potential clients approach us about SEO, and we (unfortunately) have to recommend a total site rebuild before we can begin a successful SEO campaign. When a site owner does not invest in a good site, that can come back to haunt later.
• Flash sites do not lend themselves to SEO very well.
• Other things such as architecture, programming, design, and content must be taken into consideration before analyzing a site for SEO and search marketing.
  

Age of Site

• If the site is brand new, that can delay organic rankings for competitive keyterms. In Google, this is referred to as "the Sandbox." In short, search engines don't trust new sites. They can take a wait-and-see approach before giving strong ranking in an effort to ensure the website is legitimate and not a spammy site.
• If your site is new, there are other methods to get in front of potential customers quickly (CPC, Social Marketing, etc).
  

Market Size & Keyterm Competition

• If you are targeting a smaller, local market then the expense needed to rank high for your primary keyterms is much lower than if you were marketing nationally.
• It doesn't take as much time to achieve favorable rankings when marketing to a small market.
• For example, if you are in Prescott, AZ (population 45,000) you will have an easier time ranking locally for Legal Advice than if your business is in Chicago. It's the level of competition for that keyterm that makes the difference here.
• Another example is if you were marketing for the keyterm Debt Relief. There is a MAJOR difference in the complexity between marketing for...
  
  
  • A national market with the term Debt Relief (10,700,000 Google results),
  • a state market with the term California Debt Relief (814,000 Google results),
  • a large metro market with the term Sacramento Debt Relief (325,000 Google results),
  • or a smaller town market with the term Redding Debt Relief (19,000 Google results).

SEO and Internet Marketing Pricing Guide...

	Google Maps & Yahoo Local SEO Campaign Small to medium markets & lower keyterm competition.	AIM Small Market Local SEO Campaign Local SEO for small market population less thaN 100K.	AIM Large Market Local SEO Campaign Medium to large markets with more keyterm competition.	Full Website Domination SEO Campaign Good for State or National markets with stiff competition.
	This campaign is flat rate. We do not access your site files, and our optimized listings and copy writing will use the same techniques regardless of site variables.	IMPORTANT NOTE: Because SEO is a volatile as the stock market, and there are so many variables as to time and cost of page 1 rankings, this pricing schedule is intended as a starting point. ALL OF OUR SEO CAMPAIGNS ARE CUSTOM BUILT FOR EACH CLIENT. Ranking well for Jewelry might be worth a million dollars. But it might also cost that much to rank. Ranking for Prescott, Arizona Bling Store is far easier and can be done quickly, but may not lead to increased traffic and sales. Anyone selling flat rate, canned SEO plans probably doesn't give a hoot about your success because they are ignoring the variable factors.
Local Business & Local Maps Listing Capture and Optimization (Your business must have a verifiable physical address within the city)
Google Maps Listing Creation & Optimization
Yahoo Local Business Listing Creation & Optimization
MSN / Bing Local Optimization
Yahoo Local Enhanced Paid Listing	Upgrade	Upgrade	Upgrade
Database Inclusion, Directory Submission and Online Yellow Pages Submission
Submission to Google, Yahoo, Bing & Ask
DMOZ optimization
Yelp business listing creation and optimization
Optimized listing creation / capture in SuperPages, InfoUSA and other top database directories
Online yellow pages inclusion
Yahoo Paid Directory (a $300 value!)	Upgrade	Upgrade	Upgrade
Hand submission to 100 top internet directories. Great for building links to your site!	Upgrade	Upgrade	Upgrade
Hand submission of home page to 50 social bookmarking sites	Upgrade	Upgrade	Upgrade
Consultation and Availability
Initial consultation and discovery session
Dedicated campaign project manager	Upgrade
Campaign and project work customized for each client and website.	Upgrade
Research, Analysis and Reporting
Website analysis - We will provide suggestions on how to improve your website so as to take full advantage of your SEO campaign	Upgrade
Keyterm research & reporting - Find out exactly what keyterms people use to find businesses like yours.	Upgrade
Baseline ranking report - Find out where you currently rank for your primary keyterms.	Upgrade
Review of search engine friendliness issues - URLs, keyterm usage, code, internal linking, metadata, sitemap use, etc.	Upgrade
Ongoing suggestions and recommendations on methods to increase conversion rates, page views and sales.	Upgrade
Conversion & Web Analytics	Upgrade
Website usability analysis and report - You will get the traffic, now find out if website changes can improve ROI, conversions and walk-in sales.	Upgrade	Upgrade	Upgrade
Website Search Engine Optimization / SEO
Number of pages optimized	Home page only	5	10	30
HTML code validation recommendations	Upgrade
Create and submit an xml sitemap to Google and Yahoo	Upgrade
Create and add a robots.txt file to your website.	Upgrade	Upgrade	Upgrade
Optimize alt tags, file names, and internal linking structure.	Upgrade
SEO copy writing to edit existing text for keyterm optimization.	Upgrade
Meta tag optimization	Upgrade
Article writing and publication for each keyword phrase	Upgrade	Upgrade	Upgrade	One new keyword optimized article per month written & submitted to 100 article websites.
Implementing and maintaining a linking campaign	Upgrade	Upgrade	Upgrade
Monthly Services
Continual monitoring of ranking and ranking changes
One-on-one consultation hours included with project each month	0	2 hours	2 hours	5 hours
Number of pages optimized and/or tweaked each month	0	2	3	10
Bi-Monthly ranking report updates.
Monthly reports to include keyword ranking, visitor and traffic, conversions/sales.
Meta tag optimization based on monthly SEO results
Analytics analysis and continual updates and improvements to SEO'ed page for continual improvement.
Article writing and submission to 100 article websites		Upgrade	Upgrade
New blog article written and posted to your blog each month (if applicable).		Upgrade	Upgrade
Google AdWords and Other CPC Campaign Integration
Create and incorporate a Google AdWords campaign to work with SEO efforts.		Available	Available	Available
SEO Plan Starting Prices
	Google Maps & Yahoo Local SEO Campaign Small to medium markets & lower keyterm competition.	AIM Small Market Local SEO Campaign Local SEO for small market population less thaN 100K.	AIM Large Market Local SEO Campaign Medium to large markets with more keyterm competition.	Full Website Domination SEO Campaign Good for State or National markets with stiff competition.
Initial cost starting at:	$698	$1298	$1798	$2298
Monthly recurring* starting at:	$28	$198	$448	$1498
Plan term. This is the recommended term, but you can cancel at any time.	8 months	8 months	8 months	8 months
Monthly fee after term expiration*	$28	$98	$298	$898

* You can cancel your monthly service at any time.

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