Secrets to a SUCCESSFUL ONLINE BUSINESS

Are you considering starting a new online business? Are you considering expanding your bricks-and-mortar business and offering products online? Do you already have an online business that is not performing? 

This workshop may be the most important thing you will do for your business this year.

Learn how to do it RIGHT.

Creating a new business is a large task. It takes planning, know how and dedication. Really, an online business takes the same dedication than does a bricks-and-mortar business. You will be investing time, expense and emotion into this business, and you very well may be creating something that either supplements your income or will be your sole method of supporting you and your family. Starting your online business the RIGHT WAY makes all the difference. 

AIM Internet Marketing has been developing business websites since 2002. We have seen many businesses succeed and many fail. The successful businesses took the time to learn what was involved. They took the time to incorporate important details and techniques that can make or break a business.

This workshop is designed to EMPOWER new business owners to take their website to a level of success. This workshop is designed to share industry secrets of success and help your business succeed.

TWO DAYS OF YOUR TIME CAN BE THE DIFFERENCE BETWEEN SUCCESS AND NOT.

Most business fail in the first year.  This workshop can help you avoid that.  Details matter.

YOU CAN DO IT!

Our Workshop Will Contain Information Not Found In Books or Online. We will share proven, proprietary techniques and insight.

This workshop will be capped at four people maximum. This way, we can provide specific advice, suggestions and training that is specifically geared toward workshop participants. The information that you will receive is a combination of proprietary techniques and public information that has been tested and proven to work.

The workshop will discuss insight and techniques related to…

1. Getting into business…
   1. Types of products and services that sell well on the internet.
   2. Learn how to by dynamic and adapt to new strategies and demand dictates.
   3. How to set up a merchant account so that you can accept credit cards.
   4. How to “Niche” a business, and reduce the level of competition you will face.
   5. How to discover who your competition is.
   6. Learn about inventory. Should you stock inventory? Use drop-shipping? Be an affiliate marketer?
   7. What types of websites and shopping cart systems should you use? Learn the pros and cons of different methods and technologies.
   8. Should you use content management software so that you can do you own updates? The workshop will discuss the pros and cons.
   9. Learn techniques on how to land suppliers, and build relationships with wholesalers and drop-shippers.
      
      
2. Building your storefront.
   1. Know what to ask a webmaster BEFORE you sign a contract.
   2. Learn when to use a web development firm and when not to.
   3. Learn what details matter in a website, and which details do not.
   4. HOW your website is built has a large effect on how your website will perform in the search engines. Get insight on which technologies to avoid.
      
      
3. Your website and business model.
   1. Learn important techniques that will increase sales conversion rates.
   2. Learn website layout methods that increase sales.
   3. Learn how to organize information on your website for maximum effectiveness.
   4. Learn how to title products. This may seem like common sense, but most website owners miss the boat and mistakes generally result in lost sales!
   5. Get insights into how to write EFFECTIVE product descriptions.
   6. Should you offer a phone number for customers? How can you do this effectively and stay in budget?  We will tell you.
      
      
4. Concepts on the “website visitor”and website usability.
   1. Learn how to shake the mind set that you know what the visitor wants.  Let the visitor tell you!  We will tell you how to find this out without any contact from your customer.
   2. Learn how you can avoid “making your visitor think.”  You want to make your sales process easy and smooth. Little distractions can cost you sales.  The workshop will discuss what these distractions are and how to identify them.
   3. NOTE: For in-depth user and website usability information, sign up for Workshop: Secrets to Successful Online Business Part II
      
      
5. Search engines.
   1. Learn the basics on how search engines “think.”  The workshop will discuss what is important regarding search engines in relation to your new online business.   We will also cover what is not as important so that you don’t waste valuable time!
   2. NOTE: For in-depth search engine and SEO information, sign up for Workshop: Secrets to Successful Online Business Part II
      
      
6. Marketing & social networking overview. 
   1. The methods of marketing will vary depending on the product or service being offered. The methods will vary depending upon your customer base.  This workshop will help you figure this out.
   2. How can you track visitors? Why should you track visitors? How can you track sales and know how effective your marketing dollars are?  We will tell you.
   3. Learn what is meant by Conversion Rate, Unique Visitors, Hits, and Bounce Rates.  Learn the lingo and what these mean – because it’s important.
   4. What is the difference between “Natural Search Rankings” and “Cost per Click” campaigns?  What should you expect?  We will tell you.
   5. Learn basic Search Engine Optimization (SEO) techniques that you can do to your own website.
   6. The workshop will discuss what “Cost per Click,” or “Pay per Click” means.  And we will guide you away from the mistakes that most small business make.  This alone can SAVE YOU THOUSANDS OF DOLLARS.
   7. Learn how to use shopping sites to your advantage. They are generally inexpensive and bring qualified customers to your door.
   8. We will discuss the many social networking options available and how to use these to your advantage. Facebook, Twitter, social shopping and more!
   9. NOTE: For in-depth marketing and social networking information, sign up for Workshop: Secrets to Successful Online Business Part II
      
      
7. Fulfillment.
   1. When customers start buying, you better be ready! Bad fulfillment can cost you a lot.
   2. Get insight and suggestions on how to set up shipping. Find out how and how much to charge for shipping, and how to charge accurate shipping rates.
   3. Should you use UPS, FedEx, USPS or another carrier?  The answer to this depends on your business. The workshop will help guide you in determining what vendor to use and how to set it up.
   4. Where do you buy boxes?  How should you package your orders? The workshop covers these questions.
      
      
8. Open Dialog
   1. Everyone who participates in this training has a unique USP (unique selling proposition). Each business will have unique challenges and needs. This training is personally tailored to your business.
      

Workshops are tailored and scheduled specifically for each client. Workshops can be designed to be one or two full days. Training can be held in our office, or on site at your location (anywhere in the U.S.A.)

GET A QUOTE RIGHT NOW FOR THIS TRAINING

Submit your question through our online form below.
All of your information is kept private and is not shared or sold.