Consulting : Web Marketing
Internet B2B or B2C

Since 2001, AIM - Arizona Internet Marketing has been building web sites that rank well in search engines. We believe in good design, but feel that design is the THIRD most important quality in a website.

The two most important elements in a quality website:

1. Website Usability - We ensure that a website is built so that a visitor can quickly find what they are looking for. Overkill on graphics, moving elements, video, sound and other on-page elements can easily translate to a frustrated visitor. That is a lost sale. We are usability experts, and can tell you where your site falls short.
2. Website Marketability - There are wrong ways and right ways to build websites. The right way will allow search engines to index your content (discover what your site is about) and rank you accordingly. Proper construction is only the first step. Once your site is live on the internet, it must be marketed. We can help you come up with a strategy dependent upon your needs, budget, and goals.

Position yourself so that your company is in the best position to discover a return on your investment. Schedule our consulting services and you will receive quality, up-to-date information. If this information is put to use, you will receive many times positive return on your consulting investment.

• We can audit your website. We comb through your code, layout, navigation and other site elements including important usability issues such as:
  
  
  • Graphics and role they play
  • Colors, color schemes and the importance of choosing the right one for your target audience
  • Proper placement of content on pages
  • copywriting
  • Font sizes and colors
  • Information architecture
  • Navigation
  • Much more
• Discover what "search engine optimization" REALLY means.
• We can research your primary competition, and research your business as it relates to internet sales.
• You can receive a custom detailed report on problems with your website regarding visitor usability, and solutions to fix them.
• You can receive a report of suggested keyterms that your site should target (based on their internet popularity and your site content).
• You can receive a report telling your where where your site, and your competitors' sites rank for your keyterms.
• Learn why the sales pitches "we will submit your site to thousands of search engines," and "we will submit your site to the search engines monthly" are scams.
• Receive up-to-date information on some of the internet marketing tools available, and how to use them, including:
  
  
  • Google AdWords (we are a certified Pro)
  • Google AdSense
  • MSN
  • Yahoo
  • Article submissions
  • Banner ad creation and placement
  • Site-targeted advertising (put your ad on other websites)
  • Geographically targeted web campaigns
  • Email campaigns
  • Statistics, Analytics and other site-tracking tools
  • Link building
  • Organic / Natural rankings
• Discover marketing strategies for your website.
• Discuss integrating online & offline marketing
• Find ways of increasing, or creating, online revenue
• Target demographics and methods in targeting a specific online audience
• Define the optimal solutions for meeting your goals and pinpoint specific tactics to utilize
• Create a step-by-step plan that includes budgetary information and deadlines
• We will discuss with you any other questions or needs you have in regard to your website marketing.
• Properly used, this information will return many times your consulting investment.

It is important to grow your business and expand your Web brand recognition using all the strategic Internet tools available. Obtaining quality sales leads, gaining new customers online, expanding market reach, communicating with existing customers, and increasing your company's sales should be a part of your strategic sale strategy.