Business Yellow Pages vs. Web Marketing – A Comparison
Post courtesy of Ed Kohler, president and founder of Haystack In A Needle
Here’s a quick question for you: Why are you using the web to find out more about Yellow Page Advertising?
Based on our experience with web marketing, and as web searchers, here are a few common answers to that question:
For consumer products:
- It’s convenient.
- I don’t know where my yellow page book is.
- I’m looking for something very specific.
- I like to research my needs before talking to a sales person.
- I’m shopping from work – it’s easier to use the web than a phone from cube land.
- I can’t find out about the product/service I’m interested in through the phone book and
- Nobody would help me if I called a company to find out more about this product/service (aka. Phone-tree black hole)
For Business to Business products and services Read more
