Website Marketing for Local Business and Local Search

“My website has been online for six months, but I can’t find my site in Google!“

As a website and internet marketing professional, I hear this often.  Most of the time, when I speak to small business owners about their existing website, I hear stories about how that website  does not get the traffic that they were expecting.  The small business sector (those businesses who have less than 10 employees and that serve a local market) are becoming more sophisticated, and realize that they need a website as part of their every day marketing efforts.  However, too many of these business owners do not know how to get their website to rank in search engines.

There is a difference in strategy when marketing a website that serves a local market (i.e. restaurant, local contractor, a hotel, etc) than there is marketing a site that targets a National audience (i.e. online retail).  The basic strategies are the same. But the difference is that there are a number of things that a website owner can do FOR THEMSELVES that will greatly help the search engine rankings.

This article  is written for the small business owner with a website. Listed are some items that can really help a website gain ranking, and are things that can be done without a webmaster’s help. All it takes is some time and patience. These are things that our company, AIM – Arizona Internet Marketing, does as part of a larger search engine marketing effort on many websites. Read more