Google AdWords Strategy – Part 3: Other Google AdWords Strategies
3. Other Google AdWords Strategies
Google AdWords Ad Positioning
Although the profit margin on the product or service offered is a large factor, tests have proved that the first ad position on the first page is, generally, not the most profitable. Yes, it gets the most clicks, but it’s often a spontaneous action by the surfer before studying the ad. Sometimes the surfer is merely browsing the subject and is not ready to buy (commonly known as “tyre-kickers”).
Tests show that the further down the page an ad is, or, occasionally, even on the second page, the greater is its conversion rate. The surfer has taken the time to read the ad carefully because he is ready to buy. Furthermore, the clicks are fewer; so, your overall pay-per-click bill is less than for a higher-positioned ad. The downside is that the click-through rate (CTR) of the lower-positioned ads is lower, which affects your Quality Score adversely and raises your cost per click. Read more
An introduction to Google adwords
How to get started with Google adwords. Visit adwords.google.co.uk
Beating Adwords Review Learn How To Use Google Adwords The Right Way
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Website Marketing for Local Business and Local Search
“My website has been online for six months, but I can’t find my site in Google!“
As a website and internet marketing professional, I hear this often. Most of the time, when I speak to small business owners about their existing website, I hear stories about how that website does not get the traffic that they were expecting. The small business sector (those businesses who have less than 10 employees and that serve a local market) are becoming more sophisticated, and realize that they need a website as part of their every day marketing efforts. However, too many of these business owners do not know how to get their website to rank in search engines.
There is a difference in strategy when marketing a website that serves a local market (i.e. restaurant, local contractor, a hotel, etc) than there is marketing a site that targets a National audience (i.e. online retail). The basic strategies are the same. But the difference is that there are a number of things that a website owner can do FOR THEMSELVES that will greatly help the search engine rankings.
This article is written for the small business owner with a website. Listed are some items that can really help a website gain ranking, and are things that can be done without a webmaster’s help. All it takes is some time and patience. These are things that our company, AIM – Arizona Internet Marketing, does as part of a larger search engine marketing effort on many websites. Read more
