Don’t Over Optimize Your Site – Search Engine Watch (SEW)
A little SEO knowledge can be dangerous. In fact, it can be disastrous for publishers who learn their first few tidbits of information, and then begin to apply it to their sites. The problem it can lead to is known as “over optimization.”
Search engines look at a variety of signals for ranking purposes, as well as spam detection purposes. This includes a site review to determine if it’s over optimized, and can result in the rankings for a site being dropped to a lower position than they may otherwise occupy.
Don’t Over Optimize Your Site – Search Engine Watch (SEW).
