AIM-Cart architecture. Basic principles.
The architecture of the new version has been completely changed, while preserving the functional approach to programming. Special emphasis was placed on the ability to improve and extend software functionality without any (or with minimum) interference in the source code.
AIM-Cart 2.0 concept is to use the so-called addons to enhance the software functionality. Read more
Changing the style of elements in the storefront of AIM-Cart
To change the style (font, color) of some design elements (links, text, etc.):
1. Find out the name of the class used for the desired element. You can do it by using a special tool (e.g. Firebug) or by viewing the source of the page on which this element is located: Open the source using the Page source option in your browser. Read more
Enhance Your Google Local Listings | Search Engine Journal
Editing Listings in Google Local
Okay, now its time to get to business and start editing directly in Google Local Business Center. Here are some ideas, tips and suggestions to keep in mind on an itemized level:
* Titles: Use common business names, not official ones that no one would recognize. If you can do so logically, integrate a primary keyword or phrase that people would be searching for. An example of a poor listing I came across was for “Big Tony’s Pizza #3 Inc” — Imagine then how “Big Tony’s Pizza and Subs
* Addresses: You would be surprised at how many listings I’ve seen where Google tells me that a business is being displayed in an approximate location. I’ve seen restaurants on lakes, hotels in residential neighborhood, and a car dealer inside a military base. Do not rely on directional indicators (N, E, S, W, etc.) and spell out things like boulevard, street, avenue and others. Be as descriptive as possible, and check to make sure the location is plotted accurately and correctly. You can make corrections using the “Fix incorrect marker location” area of your listing editor.
* Web Pages: Since we are talking about search engines, its common sense to connect your business to a URL. That said, many listings go without a URL bring connected to them despite the fact that they exist. This is yet another reason you need to verify your connection to the business!
* Phone Numbers: Add in all the phone numbers that make sense. Restaurants could have a main line listed for business purposes, another for take out and delivery, and another still for an automated reservation system. Adding them all in will only help to educate your consumers and help make things easier for you once they want to do business with you.
* Categories: These are vital to your success, so choose and update them wisely. Do not assume things are good as suggested either. In fact, test out how different categories will impact your listings over time, and work to implement the best approach across the board.
* Hours & Payment / Photos: I have a rule of thumb here? Overwhelm Google. Add in a gallery of photos and be as descriptive as possible in these areas. If Google has to retain that data for you, you can be assured that they’ll want to push their users to it.
* Custom Fields: Get creative and play around with this. Upload menus, sales and specials, seasonal rates or coupon codes? The options are only limited by what you can think up and add in!
via Enhance Your Google Local Listings | Search Engine Journal.
Wildfire Academy gaining nationwide prestige – The Prescott Daily Courier – Prescott, Arizona
3/12/2010 10:32:00 PM
Wildfire Academy gaining nationwide prestige
(An AIMAZ website client)
By Joanna Dodder Nellans
The Daily Courier
Nearly 1,000 wildland firefighting teachers, students and support staff will be in Prescott today through Friday for the 8th annual Arizona Wildfire & Incident Management Academy.
About 15-20 percent of the students are coming from out of state this year, more than ever before, Academy Coordinator Tony Sciacca said.
“The academy is gaining a reputation as the premier academy in the country,” Sciacca said.
More people from out of state also means more people staying in local hotels. Several have offered student discounts.
via Wildfire Academy gaining nationwide prestige – The Prescott Daily Courier – Prescott, Arizona.
Knowing The Price Of Good Seo
After the web site design and the completion of the basic SEO, the next investment any business owner should consider is in search engine optimization. In order to understand SEO pricing, we have to underline the fact that the optimization process in itself is very advantageous, since presumably the traffic generated by a well-indexed page will pay for itself. In fact, the art (or science depending on who you talk to) of SEO was created with such a purpose in mind: increase leads and sales, increase conversions, and ultimately generate more money! Read more
