Business Yellow Pages vs. Web Marketing – A Comparison
Post courtesy of Ed Kohler, president and founder of Haystack In A Needle
Here’s a quick question for you: Why are you using the web to find out more about Yellow Page Advertising?
Based on our experience with web marketing, and as web searchers, here are a few common answers to that question:
For consumer products:
- It’s convenient.
- I don’t know where my yellow page book is.
- I’m looking for something very specific.
- I like to research my needs before talking to a sales person.
- I’m shopping from work – it’s easier to use the web than a phone from cube land.
- I can’t find out about the product/service I’m interested in through the phone book and
- Nobody would help me if I called a company to find out more about this product/service (aka. Phone-tree black hole)
For Business to Business products and services Read more
Helping Local Schools and an Apprenticeship Program
I recently had the opportunity to participate in the Career & Technical Education (CTE) board meeting at Bradshaw Mountain High School in Prescott Valley. This was an annual meeting that brought together local business leaders and facilty from the area schools to discuss the trends and current progams offered to our high school students.
This was my first introduction to these programs, and I was proud of what I saw. Thanks to the recently passed JTED (Joint Technical Education Disctricts), our schools are offering more in the way of technical training. One of the programs that Bradshaw Mountain offers is Computer Graphics and Web Design Development. This was the program that I participated in. Read more
