Content Management Websites for Associations & Organizations

Bring your website up to the professional standards that your members and customers expect from your organization.

• Content Management System, or CMS, websites allow your organization to make most website changes in-house.
• Avoid the expense of depending on a professional webmaster.
• Make changes instantly - you do not have to depend on a webmaster for important real-time changes!
• Your organization can make content changes, calendar updates, make new pages, add video and images - all on the fly!

In today’s competitive market, your online presence must be strong and your message clear. The old adage “you never get a second chance to make a first impression” still rings true today.

When it comes to a national association, certification organization, or professional service business, members and potential members align themselves with excellence, and want to feel confident and proud when they are counted within the ranks.

Unfortunately, most websites are outdated with poor usability. The content is not cutting edge within the industry, and quite simply, the message that once waxed bold is now somewhere in the background behind the clutter.

At AIM Internet Marketing, we focus on one thing. “Giving your website new life and a bright future."

Don't Be Held Hostage!

We have our finger on the pulse of the industry and know that most national associations, certification organizations, or professional service businesses have been held hostage by their web designer for far too long.

When it becomes necessary to make a change or update your website with relevant information and a fresh look, the web designer dictates how long it will take and how much it will cost. The web designer also maintains all the control by managing the user name and passwords to the hosting account, and in many cases they even own the domain name. This should never be, and if you’re tired of being held hostage by your web designer, it’s time to call us and get free!

We free your organization by creating your new website using a Content Management System (CMS). Content Management means that you and your organization can access your website any time, day or night, and make content changes on the fly!

Why CMS?

Before the advent of "blogging" on the Web, Content Management Systems were prohibitively expensive, hard to learn, and, difficult to set up. They required specialized training to maintain, and were expensive.. However, "blog" software, which was generally available as open source or at low cost, quickly became very sophisticated, and now provide the same functions as traditional Content Management tools.

In fact, many content management softwares can be cost-effective for any size national association, certification organization, or professional service business. The benefits are clear.

• The client does not need to hire or contract a webmaster to manage their website anymore.
• With minimal training, each department can easily author and add articles and other content to the website.
• Because content authors cannot alter the overall web page design, the website maintains a polished appearance.
• You can set various levels of user permissions. For instance, an administrative person can write a page or update a schedule. That change won't go live until an Administrator later approves it.

We know our clients have greater needs these days. They have a clearer understanding of how they want their websites to perform, and the functions that must be built in to make it possible. That’s exactly why a Content Management System provides the necessary benefits to our clients:

• Content Management Systems allow any number of individuals (authors) within a national association, certification organization, or professional service business to add, edit and delete content pages. They can usually learn how to operate a Content Management System (CMS) in two hours or less.
• The design of the website cannot be "broken' or altered by any content author. All content and links are automatically generated in page layouts that are pre-installed by the web designer. Pre-installed style sheets are used to control the formatting of text.
• The website becomes truly dynamic and stays up-to-date. Fresh content can be added through any Web enabled computer anywhere in the world. All content is maintained through a Web browser, there are no additional software requirements. This reduces software licensing and hardware costs for the website owner. Also, authors can maintain their website from anywhere in the world (with Internet access).
• The design of the website can be changed at any time without affecting the content. Because a CMS separates the web design and content management functions, designers and content managers can operate independently on the same website without "getting in each others way."

When To Act

Influence is critical. Perception is paramount. Simply put, leaders within a national association, certification organization, or professional service business must set the standard and lead by example, or they will lose respect and influence. It’s hard to lead without the respect of those who follow, and with a proactive approach, this never needs to be an issue where your website is concerned. Within your industry, members consistently ask for advice and depend on member resources, such as your website, to guarantee their continued success. We know it’s not only vital, but it’s a pledged responsibility of any national association, certification organization, or professional service business, to maintain a powerful and effective website. That’s why we’re here, to help you regain control of your website and properly manage this vital resource. The time to act is now!

How To Proceed

The process is simple. We will schedule a time to meet with your team and discuss the rebuild project. We want to know what you feel are the strengths and weaknesses of your existing website. We want to know the feedback you have received from your members over the years, and what you feel is necessary to more effectively communicate your message and empower your members through your website. Once the discovery phase of the project is complete, our design team will capture the essence of who you are with an emphasis on how best to herald your message and effectively position you within your industry as an established leader. We will communicate with your team throughout the project, providing you the ability to monitor the progress every step of the way. Once the project is complete and the rebuild is live, we will provide training for your team to ensure that they are equipped to effectively manage the website moving forward.